Description: Price is still the top factor
Source: eMarketer.com
Date: Oct 04, 2017
Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009
Questions for discussion:
- What does the research say about consumer attitude toward the price-value relationship of pay to view television?
- How should the industry respond to this growing trend, in your opinion?
- How do you think this trend might affect smaller independent content producers?
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